If you were at HRMNY Vol.1 then you know that calling it a “successful” night doesn’t really do it justice. This is not just a party. This is not a mainstream experience. This is something a lot bigger than I can describe to you in my own words. So I caught up with Majeed from HRMNY before Vol. 2 at the JW Marriott Marquis to “borrow” a few lines in order to describe what the hell this is for you.
“HRMNY is a creative group consisting of Majeed, Moh Flow and A’Y. Our mission is to move the culture. They never used to play us in the club so we made our own club night with the help of Mr. Shef Codes and Novemberus. We mix our own music and have our own concerts. We can now do anything they told us we couldn’t do on this night.
More importantly, its a place where we can test things out in real time before making anything official. For example, before I release a record I go to the event and see if people are vibing with it. We can test out merch, food or any other product that way.
The people showing up are the influencers and professionals in the industry like fashion designers, barber shops, record label execs, brand reps, etc. So it’s actually the perfect place for you to go if you actually want to do something.
Speaking of brands, Careem understood what we wanted to do and wanted to partner up with us. They didn’t second guess it and didn’t want to change anything about the brand or direction.”
Wait what? You’ve already got brands partnering up with you? So I had a chat with Mudassar Hamza, UAE Marketing Manager at Careem and here’s what he had to say: “We’ll always support local talent. Especially when it provides newness, inspiration and diversity to our community. We like people that dare-to-be-different like the guys from HRMNY. When we say #beCareem, we mean invest in your own cause its a win-win strategy for all in the long run.”
But hey, don’t just take my word for it. Check out what everyone else had to say about it.
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All photos shot with MagMod modifiers
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